Lactation Support Made Easy: Brewer’s Yeast Powder Launches at Target

Good news, moms (and Target run enthusiasts): our best-selling Brewer’s Yeast Powder has officially landed at Target! You can now scoop it up during your next Target trip—whether you’re grabbing diapers, oat milk, or that candle you definitely don’t need but absolutely deserve.

This is a big moment for us at Legendairy Milk. Not only is Brewer’s Yeast one of our very favorite products, but this launch also marks the first new item we’ve added to Target shelves this year. That’s right—it’s not just a win for us, it’s a win for every mom who wants convenient, science-backed, clean support for lactation and wellness.

So, let’s get into it: what is Brewer’s Yeast, why does it matter for milk supply and wellness, and how can you actually use it in your everyday life? (Spoiler: it’s way easier than you think.)

Brewer’s yeast (Saccharomyces cerevisiae) is a type of yeast that’s been used for generations in brewing beer, baking bread, and—most importantly for us—supporting breastfeeding moms. It’s a natural source of B Vitamins, Protein, and Fiber that help support overall wellness.

For decades, moms around the world have turned to brewer’s yeast as a galactagogue—aka, a food or supplement thought to help boost breast milk supply. While every mom’s body is unique (and there’s no one-size-fits-all fix for milk supply), many women find that adding brewer’s yeast into their diet helps them produce more milk while also giving them an energy and nutrition boost.*

• Brewer’s Yeast is rich in B Vitamins, which are important for energy metabolism and mood support. (1)

• Some research suggests that beta-glucans, a type of fiber found in yeast, may help stimulate prolactin—the hormone that signals your body to make milk. (2)

• It also contains trace minerals, which can help support blood sugar and energy levels. (1)

And unlike some brewer’s yeast powders that can be bitter city, our version is smooth and mild—so you can actually enjoy it in your food.

We get it—you’re busy. You don’t always have time to wait for shipping. You need products that fit into your real life, your Target runs, and your (sometimes chaotic) schedule. That’s why we’re so thrilled about this launch.

Here’s what it means for you:

• In-store convenience: Grab your Brewer’s Yeast Powder in the same trip you’re already making for wipes, snacks, and dry shampoo.

• Online flexibility: If you’re more of a “drive-up” or “ship-to-home” shopper, Brewer’s Yeast Powder is also available at Target.com.

• Trusted retailer: Target is a one-stop-shop that moms know and love, making wellness support more accessible than ever.

This launch is also part of a bigger picture: Target’s team is watching closely as they plan their shelves for 2026. Translation: every bag of Legendairy Milk Brewer’s Yeast you scoop up helps show buyers that moms want (and deserve) this kind of support on shelves nationwide.

Okay, cool, you picked up a bag at Target. Now what? Luckily, our Brewer’s Yeast Powder is one of the most versatile products in your pantry. Here are some easy (and delicious) ways to use it:

Toss a tablespoon into your morning smoothie for lactation support that blends right in with fruit, nut butter, and your milk of choice. Try:

• Banana + peanut butter + milk + Brewer’s Yeast + cinnamon

• Strawberry + Greek yogurt + Brewer’s Yeast + honey

Brewer’s Yeast is a lactation cookie MVP. Swap a few tablespoons into your favorite cookie, muffin, or brownie recipe. Pro tip: pair it with oats and flaxseed for a triple boost of milk-making superfoods. It also works beautifully in banana bread or energy bites, making it simple to sneak in an extra dose without even thinking about it.

That mild nutty flavor shines when you sprinkle Brewer’s Yeast over avocado toast, pasta, soups, or roasted veggies. Think of it like Parmesan’s super chill cousin.

Oatmeal, yogurt bowls, and chia puddings all get a nutrient upgrade when you stir in a spoonful. Bonus: it helps keep you fuller longer.

Yes, really. Add a small amount into your morning coffee or matcha. It blends well with creamers or flavored syrups, giving you an extra nutritional punch.

Here’s the deal: every mom’s breastfeeding journey is unique. While Brewer’s Yeast has been used for generations and many moms swear by it, there’s no guarantee it will boost your supply. Factors like hydration, nutrition, frequency of nursing/pumping, and overall health all play a role.

That said, Brewer’s Yeast is a friendly, nutrient-dense way to support your wellness—and if it gives your milk supply a nudge in the right direction, that’s a win-win. At the very least, you’ll be fueling your body with B Vitamins, minerals, and Protein to help you feel more energized during the marathon that is early motherhood.*

• Mild flavor (not bitter like others!)

• 100% natural, non-GMO

• Easy-to-use powder format that mixes into just about anything

• Mom-tested, community-loved: Hundreds of women in the Legendairy Milk community have shared their recipes and success stories using our Brewer’s Yeast.

This Target launch isn’t just about shelf space—it’s about making wellness support more accessible, judgment-free, and convenient for moms everywhere. We know you’re juggling a million things. You don’t need another complicated routine or hard-to-find product. You need simple, effective options right where you already shop. And that’s exactly what this launch delivers.

Brewer’s Yeast Powder is now available in-store at select Target locations and online at Target.com. Toss it in your cart, try out a new recipe, and see how it fits into your day.

Whether you’re pumping at work, nursing through the night, or just trying to stay energized between school drop-offs, you deserve support that feels doable. And maybe even a little delicious.

1. Iavarone, Kristina and Rose-Francis, Kim. What to know about brewer's yeast. Medical News Today. 2023 Feb 13.  https://www.medicalnewstoday.com/articles/brewers-yeast

2. Grzeskowiak LE, et.al. Effect of brewer's yeast or beta-glucan on breast milk supply following preterm birth: the BLOOM study - protocol for a multicentre randomised controlled trial. Int Breastfeed J. 2024 Jun 20;19 (1):43.  https://pmc.ncbi.nlm.nih.gov/articles/PMC11188178/